Travis free essay sample

A companion and I found this Scottish brand of sentimental on the early-morning MTV recordings, the ones that arent hip-jump or so regular. As we watched Why Does It Always Rain On Me off their first collection, The Man Who, we again had trust that there may be something dazzling to tune in to. We werent sure what this' identity was, yet later we were reminded with the outsider video from the single Side. In the wake of making certain about who the craftsman was, I immediately bought the collection (discharged in the United States in 2001). I have tuned in to these chronicles frequently, figuring out how one track closes and falls into the next.As my preference for music develops, Travis keeps on coming up in discussions. I even have a companion of a companion who was at a show in the UK and was pantomimed blowing a kiss by the lead vocalist Fran Healy. You heard it here first!As I was glancing through my music a couple of days back, I rediscovered this exquisite band, acknowledging I hadnt been played them for some time. We will compose a custom paper test on Travis or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page With the sun sparkling radiantly through a splendid blue sky, it was an ideal Travis day. I spent the following hour strolling through my local tuning in to these tunes. As I would see it, this is the manner by which they were intended to be heard.Beginning with Sing, Travis attracts you with a tune that will make you grin and recall when you were pretty much nothing and unafraid to sing as loud as possible regardless of what the conditions. Healys voice is delicate and warm, and as the collection proceeds, I consider bedtime songs with basic rhymes and consoling words.Many of the melodies are very comparable, which is one of the gatherings greatest reactions, however they are really enough to make you need to continue tuning in. You probably wouldn't fret in the event that they are in your mind on a test day, or different circumstances that request smoothness. The rhythms change drastically between the first and second tracks. Track five, Flowers In The Window, is the most popular of all. The inventiveness of this allegory contrasted with different melodies, which waver on the edge of exaggeration, makes this tune a break from the rest. I get myself euphorically affected by these cheerful, tranquil melodies.At times I am inclined to jump to follow 11, my top choice. This is the turnaround point for the collections lovely finale. Healy joins basic acoustic harmonies and the utilization of strings with a delicate and largo voice, Every day inside and out Im falling. He sings of the throb for things to remain, the requirement for consolation, and the oddity of time. This prompts the end, The Humpty Dumpty Love Song, a spoof of the nursery rhyme and deplorability. It is a delightful achievement in light of the entrancing utilization of strings, breaks of straightforward monotonous percussion rhythms and the ensemble, All I need is you, I simply need you. Better believe it, you got the paste, so I give my heart to you. The instrumental crescendos to the end, speaking to the amazing sentiment of a room where no words can be represented the radiation of feeling. The impact is that of the should stay composed. .

Introduction to Marketing Woolworths Coca Cola †Free Samples

Question: Talk about the Introduction to Marketing Woolworths Coca Cola. Answer: Presentation Woolworths Limited is a noteworthy Australian association with far reaching retail interest all through Australia and New Zealand. It is the second biggest association in Australia as far as income, and generally second biggest in New Zealand. Furthermore, Woolworths Limited is the best takeaway alcohol retailer in Australia, the biggest hotel and gaming poker machine head in Australia, and was the world's nineteenth biggest retailer in 2008. Woolworths opened its underlying store, the Woolworths Stupendous Bargain Basement, in the old Imperial Arcade Pitt Street, Sydney, on 5 December 1924. The new Woolworths store was a development; it was the world's first retail location to use cash enrolls that print receipts for clients. The main food store of Woolworths in New Zealand was opened in Auckland in 1956, and market in 1971. Why Coca Cola? The brand picked here is Coca Cola. The choice to pick Coca Cola is on the grounds that at present, it is concentrating on the necessities of the purchasers. They are listening cautiously to the clients and each system is made by putting clients at focal point of the business. Their reasoning is that by concentrating on clients, business will prosper and develop. Coca Cola accepts that clients for the most part purchase an item when they see an incentive in it. The worth is seen with cost and quality and quality is the non-value trademark that lets a client to settle on buying choice. The quality is obvious by their one image worldwide system of showcasing. The organization is working with a few wellbeing associations including WHO (World Health Organization) to help their suggestions, for example, the day by day admission of included sugar by an individual ought not surpass 10 percent of their day by day calorie consumption. Considering Coca Cola in Woolworths, it helps in producing income for Woolworths, additionally Woolworths blends it up with various nourishments and give different alternatives, along these lines drawing in more individuals, and increment the deals of Coca Cola. Division Market division is a promoting rule which parts the total market set up legitimately into littler subsets including clients with a related taste, necessity and tendency. It isn't workable for an association to satisfy the requirements and needs of everyone. This is the motivation to utilize advertise division to isolate the customers into get-togethers of people with normal characteristics and necessities. Coca Cola thinks about various components while portioning their objective market for grocery store Woolworths. The variables are: Segment: The individuals old enough gathering 13-24 are the center purpose of Coca Cola. They don't section based on sexual orientation on the grounds that both the sexes like it. Financial: The budgetary state of the nation is ideal for the progression of general stores like Woolworths. Coca Cola sold at Woolworths is for each class of society. Psychographic: The path for living of the Australians is high. The additional money of the majority is high, however Coca Cola uses no specific way of life or pay bunch in light of the fact that a large portion of the shoppers are understudies, family arranged and versatile age for example adolescents. They use it since they appreciate drinking Cola. Behaviouristic: The beneficial thing with the customers of Coca Cola is that they are faithful to it. The objective market is wellbeing cognizant and Coca Cola is now into it. This at last advantages Woolworths. Focusing on An objective market is essentially a gathering of individuals chose by an organization to satisfy their need of an item or administration. To distinguish the objective market is a vital advance being developed of a showcasing plan. The decision to choose the objective market will rely on a few factors, for example, the exhibition of rivals in the chose fragment, size of the section, and do the organization has qualities to request especially one gathering of clients. The objective market of Coca Cola is expansive as a result of its ubiquity. The brand has enhanced and propelled variations as indicated by the necessities of clients. 13-24-year-elderly folks individuals are the principle target and it has abstained from publicizing for youngsters underneath 12 years old. This is a mindful promoting procedure. The organization is additionally uncovering dietary benefit of its variations that encourages the guardians to choose to purchase right one for their youngsters. It is focusing on wellbeing cognizant clients. The ads delineate the youthful, wealthy individuals as the objective. Situating The prerequisite of the purchasers or idea about the item ought to be comprehended and the reflection ought to be found in situating. First interesting point is the purpose behind clients buying the item than those of the contenders. This aides in deciding the most ideal approach to situate the contribution. Second thing is to make an incentive that obviously clarifies how the contribution will meet the necessities superior to any of the contenders items. Coca Colas situating in Woolworths carries accomplishment to them two. At the point when Coca Cola is sold at Woolworths it is the aftereffect of a compelling planogram. One old expression eye level is purchase level is the thing that works here. The more expensive variations of Coca Cola are put at eye level and other low-value things that are handily sold are put beneath or over the eye level. Coca Cola has comprehended the standard: think worldwide, act neighborhood well overall. It blends in with different items offered at Woolworths to offer an incredible mix. It has become a piece of every day life and has brought about shoppers elevated level of steadfastness. This consequently works in expanding the deals for association. With different commercial including Woolworths, it positions itself in the psyches of customers. End An essential key examination of Coca Cola in Woolworths has been finished so as to evaluate the imperative methods that have been endeavored by the organization and the execution of whole assessment has shown that Coca Cola in Woolworths is focused particularly towards accomplishing bigger measure of improvement in its activity. Two things that Coca Cola needs to stress over are the maturing of unwaveringness bunch 13-24 and halting publicizing for kids underneath 12 years old as bot the components can affect deals.

Congratulations to Rep. Elissa Slotkin MIA 03 COLUMBIA UNIVERSITY - SIPA Admissions Blog

Congratulations to Rep. Elissa Slotkin MIA 03 COLUMBIA UNIVERSITY - SIPA Admissions Blog Yesterday the 116th U.S. Congress was sworn in, and its one of the most diverse groups ever, including the largest number of female members in Congress with more than 100 women in the U.S. House alone. Elle.com featured 35 new women elected to the U.S. House of Representatives back in November, including SIPA alum Elissa Slotkin MIA 03. You can watch Elles We the People: Your Freshmen Congresswomen Recite the Preamble to the Constitution here.  In the accompanying article here. Rep. Slotkin states: This polarization and vitriol has been imported from Washington, and Michiganders cant stand it. Michiganders didnt use to fight about politics; we fought about sports. Women are refusing to stay silent when they see something contravening core values. They were the first and loudest to push me to do more, to heal the community.

Great Gatsby in Comparison to Catcher in the Rye Essay

Great Gatsby vs. Holden Caulfield The Great Gatsby written By F.Scott Fitzgerald is a novel about people, mainly Gatsby’s idea of the ‘American dream’ which can be compared easily to The Catcher in the Rye By J.D Salinger. Nick and Jay Gatsby are similar to Holden Caulfield. Nick is like Holden in the fact that they both share ideas of having expectations of people and hope, even though society constantly lets them down with multiple examples showing how people act in their natural state. Gatsby and Holden are much alike because they both have these fond ideas of women and their illusion of their American dreams, with Holden its Jane and with Gatsby its Daisy but they are both disappointed when they realize their ideas are just ideas†¦show more content†¦It was one of Those rare smiles with a quality of eternal reassurance in it †¦it understood you just as far as you wanted to be understood , believe in you as you would like to believe in yourself and assured you that it had precisel y the impression of you that, at your best, you hope to convey. (Fitzgerald 48)† Even though Gatsby bootlegged liquor and ran over a lot of people to get where he was, he was viewed as in overall good person because he had a heart and had passion to do all those unjust activities just to get to daisy. A good example of this is although Holden had ‘bad’ self image , he was careless ,switched schools often and had little self respect they liked to view him as a good person overall because he wanted to save the innocence of children. â€Å"The Catcher in the Rye is a genuine initiation tale, even though it is only the candidate undergoing the ordeal who is conscious of what his final decision means; the real evidence of the decadence of his world is that the initiators who impose the ordeals upon him are too much wrapped up in themselves even to understand the meaning of their actions. (French)†. In the book, there are many people that have affected Holden’s life so deeply and they are unaware of this fact, like Allie. Allie is what makes Holden the way he is because of him Holden has taken a likeness to contain the innocence of children for them no to go out into reality because he doesn’t want to see children’s dreams to be shattered likeShow MoreRelatedEssay on Comparison Great Gatsby and Catcher in the Rye1331 Words   |  6 PagesIn F. Scott Fitzgerald’s novel The Great Gatsby, Gatsby is a man who can be compared to Holden Caulfield from J.D Salinger’s Catcher i n the Rye. Jay Gatsby and Holden Caulfield are both caught up in their unattainable dreams and first love and as a result struggle with an obsession of their past. It is a natural tendency for all men and women to dream but sometimes these dreams may be unattainable. In J.D Salinger’s Catcher in the Rye, Holden Caulfield has a desire to preserve the innocence ofRead MoreThe Character Charlie From The Novel And How His Growth757 Words   |  4 Pagesâ€Å"The Perks of Being a Wallflower† to other novels in order to better understand the story. This article discusses the connection’s between â€Å"The Perks of Being a Wallflower† with other popular novels like ‘To Kill a Mockingbird†, â€Å"The Great Gatsby†, â€Å"The Catcher in The Rye† and â€Å"Hamlet†. This article discusses the different genres of many novels and how they apply to â€Å"The Perks of Being a Wallflower†. The author focuses on Intertextuality through out the whole article, which creates a better understandingRead More Mythology and Archetypes in Harper Lees To Kill a Mockingbird2536 Words   |  11 Pagesa ll the various approaches to criticism, the Mythological/Archetypal achieves the greatest impact over the entire literary scope, because the themes and patterns unearthed apply universally to all works, yielding results that can be applied to a great many texts. This is because the very nature of the Mythological/Archetypal approach is the exploration of the canon for widespread and pervading symbols, plots, and characters. These are all greatly extant in Harper Lees classic novel To Kill aRead MoreMedia Magic Making Class Invisible2198 Words   |  9 Pagesparents were not so successful and only made about minimum wage, that child did not achieve a much higher status than their parents did. This supports Mantsios statement that what class you are born into affects you throughout your while life. He does a great job at convincing you, because he shows you real lifestyles. In another article, (Media Magic- Making Class invisible), Mantsios also gives a strong argument with ex amples, about how the media portrays the poor. He argues that the media only portraysRead MoreHow To Write Literary Analysis4174 Words   |  17 Pagesany contradictions or ironies? Great works of literature are complex; great literary essays recognize and explain those complexities. Maybe the title (Happy Days) totally disagrees with the book’s subject matter (hungry orphans dying in the woods). Maybe the main character acts one way around his family and a completely different way around his friends and associates. If you can find a way to explain a work’s contradictory elements, you’ve got the seeds of a great essay. At this point, you don’tRead MoreEssay Prompts4057 Words   |  17 PagesFaustus Orlando Don Quixote A portrait of the Artist as a Young Man A Gesture Life Rosencrantz and Guildenstern Are Dead Ghosts The Scarlet Letter Great Expectations Sister Carrie The Great Gatsby The Sound and Fury Gulliver’s Travels Sula Heart of Darkness The Sun Also Rises Invisible Man Their Eyes Were Watching God Joe Turner’s Come and Gone The Things They Carried King Lear The Turn of the

Make Crystal Pinecone Ornaments

Crystal pinecones are real pinecones that you can coat with crystals to make ornaments that appear frosted with ice and snow. These decorations are easy to make and can be preserved to use year after year. Its the perfect crystal project to make homemade ornaments with kids or to practice growing crystals. Crystal Pinecone Materials The most important material is the pinecone. Choose any genuine pinecone. It doesnt even need to be in great shape, since you can crystallize over any imperfects. The other ingredient is a salt that forms pretty crystals. I used borax, but you could use alum (big chunky crystals), table salt (small sparkly crystals), Epsom salts (fine needle-like crystals), or sugar (chunky rock candy crystals). Sugar or salt are nice if youre worried about kids or pets tasting your creations. If you use borax, it is also great for making crystal snowflakes, which you can make at the same time, if you like. pineconewaterborax (or one of the other ingredients)jar big enough so you can completely cover the pinecone with liquid If you want to hang the pinecone, like for a Christmas tree ornament, youll also want a hook or wire. Crystallize the Pinecone If you are going to hang the pinecone, its easier to add the hook before the crystallization process. Attach an ornament hook or run wire around the pinecone first.Figure out how much water you need. Rather than mix the crystal solution right in the jar, I prefer to fill the jar with water, then heat it to boiling and pour it into a mixing bowl. This way, its easy to filter the solution and remove any undissolved material.Stir in your crystal ingredient (borax, for my pinecone). Keep adding more powder until it stops dissolving. This is your crystal growing solution. If you wanted a colored crystal coating, you could add food coloring to this mixture. For borax, youll use about 2 parts water to 1 part borax (e.g., 2 cups water and 1 cup borax).Put the pinecone in the jar. Pour the solution over the pinecone. If you have a lot of undissolved material, you can filter the solution by pouring it through a coffee filter or paper towel into the jar. Otherwise, just add it to the container, trying to avoid adding in solids. They wont ruin the project, but do affect the size of the crystals youll get. If there is undissolved solid, youll get fine crystals, like snow. Fully dissolved liquid and slow cooling gives you large, icy crystals.The pinecone will probably try to float. I put a rock on mine to hold it down, minimizing the contact between the rock and the pinecone since crystals cant grow where the pinecone is covered. It does not really matter what you use because the pinecone wont float for very long. Once it soaks up the liquid and starts growing crystals, it will sink. You can remove any weight you used to ensure coverage of the pinecone.Check on your pinecone after about an hour. If you used a weight, you should be able to remove it. You can also un-stick the pinecone from the bottom of the jar, to make removing it easier later on.Allow at least a couple of hour to overnight for crystals to grow, depending on how coated you want the pinecone. I removed my pin econe after about 2 hours. Set the crystal pinecone on a paper towel to dry.You can hang the pinecone indoors or outside. However, you might want to seal it against damage from moisture, especially for outdoor use. Make sure the crystallized pinecone is completely dry before sealing it. Id allow 3 days (though you can use the pinecone indoors while youre waiting). To seal the crystals, you can spray the pinecone with sealant, dip the cone, or paint on lacquer or varnish. Good choices include Future floor polish, Varathane, or Modge Podge. Any of several products will work just fine.

Electronic Human Resource Management Free Essays

Electronic Human Resource Management can be defined as â€Å"The processing and transmission of digitalized HR information, especially using computer networking and the Internet† (pg. 52) basically, because technology has such a hold over most of the world, e-HRM is considered beneficial. It is faster, sometimes easier, and can be more proficient than the ‘over worked and under paid’ employee. We will write a custom essay sample on Electronic Human Resource Management or any similar topic only for you Order Now Just because almost everything is now electronic doesn’t mean that there isn’t a need for humans any more. Someone has to sit behind that desk and enter in all of the electronic information, look through the records and make sure all of the social security numbers are correct, and be there for technical support when the system is down or someone is having a user error. Many businesses’ today rely solely on e-HRM like the Armed Forces. Here at Mountain Home Air Force Base we have such system called The Portal. Inside this Portal, everything about anything you have ever done or would want to know can be found in here. Many HRM practices are done through this portal for all military and DoD civilians. My work as a Personal Property counselor survives and is only possible with the use of e-mail. Because we work with everyone, including the deployed members currently serving overseas, what we do is damn near impossible without the use of our email. We cannot inform members of required documentation needed, deadlines that must be met, and forwarding up information to our headquarters, which is located in Colorado Springs, CO. My office at MHAFB uses the HRM practice of analysis and design of work faithfully on a daily, even weekend basis. Recruiting: With our Portal, we have an Intranet based link called AMS, Assignment Management System. Through here, you can look at every single job opening on every Air Force Base in every country. When I log onto this AMS site, I can look at every job opening and the requirements for that job based on my job title. I can also choose to apply for this job through this system. Another practice of HRM is Training. In the Portal, everyone has an account in ADLS, Advanced Distant Learning System. In ADLS you may take any number of classes, free of charge to further your knowledge of the Air Force and the programs it has to offer. Selection includes testing. Also found in ADLS are countless CBT’s, Computer Based Training. Everyone must complete specified CBT’s from Homosexual training to Chemical Warfare in a deployed location. At the end of every CBT, a certificate will be printed out with proof of completion and how well you did, giving your UDM (Unit Deployment Manager) an idea of who she’s working with. The last practice of HRM is compensation and benefits. The portal has a link you can click in that will lead you to your myPay account. Through your myPay account you can see where every last penny came from, your current and past LES (Leave Earning Statement), even your retirement plan that you have set up with the Air Force. The Air Force is just one example of how the majority of businesses are now electronic. Sooner or later we will live in a ‘Paperless work force† and everyone will be using e-HRM in one way or another. RESOURCES Fundamentals of Human Resource  Management. Trends in Human Resource Management. (pp. 52) NewYork. Mcgraw-Hill Irwin. Noe, Hollenbeck, Gerhart, Wright. (2007) How to cite Electronic Human Resource Management, Papers

In the first chapter of his book The Age of Spirit Essay Example For Students

In the first chapter of his book The Age of Spirit Essay ual Machines, author Ray Kurzweil gives a very brief history of the Universe, which serves as a preface for his subsequent theories. In this history, Kurzweil chronicles the rapid expansion of time between salient events in the history of the Universe, describing time, in his own words, as geometrically slowing (pg. 10). He then jumps headfirst into the history of evolution, and shortly thereafter of technology, in both of which the time between salient events is shrinking exponentially. This leads him to question the opposing nature of the trend (how can time be accelerating as applied to technology and evolution yet decelerating as applied to the very Universe which contains these?) as well as search for similarities between the trends. Thus is created Kurzweils first theoretical law, that of time and chaos. Kurzweils Law of Time and Chaos is as follows; In a process, the time interval between salient events (that is, events that change the nature of the process, or significantly alter the future of the process) expands or contracts along with the amount of chaos. (pg.29) In other words, as things become more chaotic as applied to a specific process it takes longer for significant events to occur within that process, and vice-versa. According to this law, the rate at which we advance technologically has, and will continue to, accelerate exponentially. What if this exponential growth hits a wall so to speak, as trends of the exponential variety frequently do? Kurzweil is quick to answer this question, which he knows will be raised quickly by most readers. According to the Law of Accelerating Returns, which states simply that as a process speeds up so do the returns from that process speed up as well, technology will continue to build upon and advance itself. As technology advances, we are able to create more technologically advanced machines, which in turn will enable us to create even more advanced machines, and so on. According to Kurzweil, the only two resources this technological evolution needs to survive are the growing order of the evolving technologyand the chaos from which an evolutionary process draws its options for further diversity (pg 35), both of which, Kurzweil claims, are unbounded. With the an understanding of the Laws of Accelerating Returns and of Time and Chaos firmly under our belts, Kurzweil advances to the next chapter in order to answer a question subtly raised by his faith in the continuing exponential advancement of technologycan an intelligence (such as ours) create an intelligence (such as the artificial intelligence of our computers) more intelligent than itself?His answer is yes, and he comes to this conclusion by looking at the process of human evolution as an intelligence in itself. If this is the case, and we are to measure intelligence in terms of speed and frequency of error (as we do for an IQ test), then evolution, according to Kurzweil, would rate only infinitesimally greater than zero on that same IQ test. Therefore, humansa creation resulting from the intelligence of evolutionare more intelligent than the intelligence that spawned them. Kurzweil cites the example of scientists ongoing work with DNA, which is on the brink of allowing us to refine and control evolution as the original process never could, as evidence that we have indeed become more intelligent than the process that gave us birth. It is not a difficult comparison which leads Kurzweil to postulate that some day computers, the intelligence that man created, will some day become more intelligent than man himself. It is also not difficult to foresee the day when computers more intelligent than man will begin to create intelligence more intelligent than theythus Kurzweil brings to a close his second chapter, setting nicely the stage for the rest of the book.

ENV 101 Exam 5 Flashcard

ENV 101 Exam 5

Understanding Cities and Regions

Understanding Cities and Regions Understanding cities and regions is a significantly complicate and confusing task. This process enables individuals and government agencies to effectively plan for resource distribution and management of regions.Advertising We will write a custom essay sample on Understanding Cities and Regions specifically for you for only $16.05 $11/page Learn More A city refers to an entity that occupies space or an element in a network of urban centres. On the other hand, a region entails an intermediary entity that occupies a position in the continuum of a country and a city (Frey 2007, p. 112). In this regard, the distinction of the two entities involves the analysis of spatial and temporal comparisons, structural change, design and the implementation of policies. Sometimes, disagreements arise regarding when the categorising of a city as a region and vice versa. Similarly, cities and regions share multiple traits. These include their representation of an open system w ith respect to trade, factor mobility, and government transfers (Short 1996, p. 424). Nevertheless, a detail analysis of the two economic entities will depict the fundamental difference that supersedes the mere analysis concerning the dimensions of the area or population. From the inception of the concept of urbanisation, several elements of an urban area have been considered in evaluating the components of a city. Classically, cities were considered urban areas that exhibited economical, social, and political influences on people. In this regard, various theories attempt to explain the origin and development of urban areas.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The theories that have clearly elicited how urban areas originated in the past include hydraulic, economic, military, and religious theories (Parr 2008, p. 3012). All these theories identify the need of populationsâ €™ confederation. The theories have similar primary characteristics concerning size, specialisation of labour, class-structured society and state organisation. Notably, the population, environment, technology, and social organisation influenced the emergence of urban areas. Overtime, the rating of the urban areas with the focus on industrial production underwent considerable transformations. At the same time, industrial capitalism input a crucial element in the industrial cities’ definition. During this transition period, the urban areas were segregated to accommodate the needs of all individuals as per their classes. Quartering such as luxury areas, gentrified city, suburban, tenement, and abandon cities existed. All these quarters catered for the needs of the mighty and the poor in the society. After the industrial period, the urban areas transformed to the postmodern cities. In this regard, the adoption of restructuring in the economic, social, and political segments w as necessary. The restructuring of the economic base in the urban areas involved a fundamental change in the organisation and technology of the industrial production.Advertising We will write a custom essay sample on Understanding Cities and Regions specifically for you for only $16.05 $11/page Learn More Consequently, it led to the formation of a global system of world cities through the spatial division of labour and specialisation (Clapp 1971, p. 128). Similarly, a change in social structure was witness because of the social fragmentation created by the wide gap between the rich and the poor. Nevertheless, there was an increase in the radical restructuring of the urban forms like megacity, metroplex, technoburb, technopolis, and exopolis to accommodate the change in the urban imagery. Historically, the imagery of the cities influenced the urban areas’ rating. In this regard, myths and ideologies were developed to describe the exact nature of urban areas (Hufschmidt 1969, p.88). The common anti-urban myths included unnatural, anonymous, sin, or treat cities. The pro-urban views included the civilized, soft, free, or radical cities. Progressively, urban ideologies emerged which help to characterise the nature of a city as a wannabee world, clean and green or ‘look! No more factories’ city. At that time, cities were categorised with regard to the cost of living, employment and crime rates, arts and climate. Evidently, multiple means of evaluating cities have been formulated. Additionally, presently, competition is no longer regional or national, but globally. Therefore, In this regard, it is crucial for any city to identify its market niche and create a favourable image. Apparently, the region definition has been the main area of interest in distinguishing between regions and cities. Analytically, regions cut across the various approaches of interest like economics, geography, planning, politics, and sociology. Thu s, regions focus on the economic, social, political, cultural, and ecological changes (Pike 2007, p. 1145). Evidently, regions exhibit contemporary controversies about space, place, and scale.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, researchers have embarked on studies to establish the standards of analysis and evidence of regions. Notably, most researchers agree that regions should be categorised depending on the data specification, collection, and analysis in more open, unbound, and discontinuous spatial units other than the space, place, and scale. The role of governance, policy, and politics in the regional level is essential in the definition of a region. The emergent forms of governance regarding participatory and democratic leadership with new geographies of devolution and multi-layering clearly depicts the definition of a region. Similarly, the use of regions to shape, develop, and deliver policies determine their definition (Stiftel 2005, p. 220). Additionally, power relations are critical in evaluating regions’ interests and development. This implies that the initiative of contesting demands the collective provision and interpretation of governance of regional firm networks. Theref ore, it is crucial to realise that regions have more importance to contesters as they promote the emergence of spatial imaginaries at the city-region and local levels. Consequently, the main requirement of regional studies is to reflect on the need to articulate the normative content and intent of people’s work towards sustainable development at the local and regional levels. In defining regions, it is critical to adopt the Meyer’s classification of economies approach. This approach defines regions with respect to spatial differentiation. In this regard, there are the homogeneous, nodal, and programming regions (Salet 2003, p. 125). The homogeneous approach reflects on the regions that exhibit differentiating factors, but similar uniform terms of a certain criteria. This approach’s use has been significant with the analysis of economic activities. The nodal regions adopt the fact that there are nodes or market areas within the surrounding of the suburban areas t hat supply the nodes. Additionally, the government’s implementations of policies that create differentiating factors influence the programming regions. All these forms the influencing factors of a region explain the exact nature of a region. The process of contrasting regions and cities demands the analysis of regions space, scale, and social factors. Initially, the first contrast entails the definition of cities or regions with regard to the spatial-sectored factors, interaction between zones, external interaction or scale and change. The spatial-sectored structures refer the combination of the urban area (C zone) and the hinterland or surrounding regions (S zone). The interaction between zones entails how the C zone and S zone symbiotically relate with respect to their economic interdependence (Pacione 2005, p. 44). The external interactions depict how two different zones interact without losing their sight to the external economic relations. Similarly, scale and change por tray the extensiveness of an area and the frequency of changes in such regions. In this regard, adequate attention on the spatial structure and the change emerging due to evolution is vital. Another contrasting element of the types of regions is the polycentric urban region (PUR). This component entails the spatial structure, patterns of interaction and economic prospects of PUR. The spatial structure entails the grouping of urban areas that meet certain conditions such as the clustered distribution of urban areas, maximum and minimum spacing, lack of direct relationship between centres and any dominance, and the average level of interaction between centres. The patterns of interaction entail the labour-market interaction between centres. The economic prospects refer to the formation of a metropolitan area without its accompanying disadvantages. This fosters the efficient delivery of services and the adoption of appropriate system of governance. There are other ways of identifying P UR. These include the alternative interpretation of regions and polycentric megacity region (Stilwell 1992, p. 128). This enables the identification and distinction of cities and regions. References Clapp, J. A. (1971). New towns and urban policy; planning metropolitan growth. Dunellen: New York. Frey, H., Yaneske, P. (2007). Visions of sustainability: cities and regions. Taylor Francis: London. Hufschmidt, M. M. (1969). Regional planning; challenge and prospects. Praeger: New York. Pacione, M. (2005). 3. Urban geography : global perspective (pp. 22-57). Routledge: New York, NY. Parr, J. B. (2008). Cities and regions: problems and potentials. Environment and Planning, 40, 3009-3026. Pike, A. (2007). Editorial: Whither Regional Studies?. Centre for Urban and RegionalDevelopment Studies (CURDS), 41(9), 1143-1148. Salet, W. G. (2003). Metropolitan governance and spatial planning: comparative case studies of European city-regions. Spon Press: London. Short, J. R. (1996). 18. The urban order : an introduction to cities, culture, and power (pp. 414-438). Blackwell Publishers: Cambridge, Mass., USA. Stiftel, B., Watson, V. (2005). Dialogues in urban and regional planning. Routledge: London. Stilwell, F. J. (1992). Understanding cities regions: spatial political economy. Pluto Press Australia: Leichhardt, NSW.

Digital Video Production Reflective Commentary on Trailer Produced Essay

Digital Video Production Reflective Commentary on Trailer Produced - Essay Example This scene signifies the beginning of a relationship representing all things positive and tender and affectionate, which is disrupted by this explosion, which represents the disturbances that life represents - some of which the relationship may survive, but more importantly, sets the tone for the wife to be prepared for her new husband to leave her in an instant to deal with these disturbances. The film line revolves around Vargas, the 'hero' and his weakness in balancing his personal and professional responsibilities. On a broader level, this opening scene is a microcosm for the theme of the rest of the film: the ever raging and seemingly endless battle between good and evil, within the characters themselves as well as between them. (Tom Dirk, Film site review) The title Orson Welles appears in the 9th second who introduces t... d us and he appears almost larger than life until he reaches his full height and balance within the camera which indicates that he is only human, after-all. This scene represents the progression of his character through the movie: he begins as a seemingly powerful man that will stop at nothing to achieve his goal (of catching the 'bad guys') and cannot be stopped by any force known to man. As his character progresses through the film, we see a leveling out that suggests that even all-powerful men ultimately have to live within the boundaries of life - and if you choose not to, justice will eventually prevail to maintain the balance between good and evil. The next title is consistent with the first (black with the credit appearing in a white outline for an elegant and classic feel) and appears in the 11th second: 'Touch of Evil' that heralds in the next scene is actually the crux of the film as it begins to unfold. The sound overlaid on the credit, for but a second, is meant to represent mystery. In seconds 12 to 16, Quinlan sports a self-satisfied and smug look and the sound begins: "Vargas himself has a theory that the murder was committed outside our jurisdiction" and the camera cuts to Vargas who looks confident and also somewhat suspicious of this 'theory'. The scene then cuts to the increasing tension and friction between Vargas and Quinlan: the tone is being set for a battle between these two and the battle between good and evil that ensues. The body language of the group of men who proposed Vargas' 'theory' seems to be in support of Quinlan and blinded by the reality of his methods of investigation. Vargas is in alien territor y and the representative of justice will have to fight his battle single-handedly, as justice always needs to win against all odds. In

Consumer behavior Essay Example | Topics and Well Written Essays - 3000 words

Consumer behavior - Essay Example Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning, attitudes, personality, age and lifestyle. Since consumers are the focus of marketers, hence consumer behavioural theories form the basis of marketing. It is important to understand what might influence a consumer to buy a certain product and what might hinder him from the same. This involves an understanding of his feeling about a product or brand and the impact laid by his personal and professional surroundings. This understanding will help in formulating the appropriate marketing theory. The identification of target consumers before offering a particular product is important. For instance, an individual from lower income stratum would not be eager to buy an expensive luxury item. In fact such people from lower economic backdrop would be little interested in buying health supplements like Kellogg’s K and rather concentrate on pr oducts essential for daily survival like fruits, vegetables and pulses. Likewise, age group, geographical location, lifestyle and social status of consumers would also be taken into account by marketers. Consumers are also driven by needs which are not satisfied. This acts as their motivation. Motives comprise energy from within oneself which directs an individual towards satisfying his need or to fulfil his objectives (Solomon, 2010). The paper will essentially highlight this aspect of consumer behaviour and show how it is related to marketing. Different models demonstrate various stages and reflect the factor of motivation along with the other aspects which act towards helping a consumer make his purchase decision. Relation between Consumer behaviour theory and Marketing – emphasis on Motivation The first stage of purchasing decision is problem recognition. At this stage a consumer identifies the difference between the current and the desired condition. When there is a gap, the need is identified and in order to meet this unmet need a motivation is generated. At this stage the marketers might help the consumer recognize the problem. The second stage is information search where the consumer begins to search their surroundings for possible clues and the available options. The means of search include personal experience and know-how, associates and friends, websites, advertisements and print media. After researching, the consumers would assess the available alternatives or options on the basis of pros and cons. To make product choice normally external factors like group culture might influence but the criteria might be summarized as heuristics or rules of thumb (brand loyalty, country of origin and personal liking are some examples). Purchase may differ from the decision taken owing to the time lapse and finally after purchase the evaluation of his satisfaction (buyer’s remorse) is important too (Blythe, 2008). This is the last stage of the buying process and this might be dealt with by warranties or after sales interaction with the consumers in order to influence future product or brand loyalty. So it is the motivation which initiates the purchasing process and the last stage in turn motivates future purchase decisions. Let us begin with a general model of consumer behaviour: (Blythe, 2008, p.7) Now, one may study consumer behaviour with respect to the seven Ps of marketing. This relation might be explained as follows: Product: the product

Product Life Cycle In The High Tech Industry Marketing Essay

Product Life Cycle In The High Tech Industry Marketing Essay Posits that, as the pace of change has accelerated rapidly and created unprecedented uncertainty in the markets of this decade, many companies have needed to dispense with existing, once reliable, practices in order to remain competitive. Suggests that the efficacy of one particular marketing tool, the product life cycle model, has been questioned, by various writers in the academic and business press, with regard to the general applicability and validity of its assertions and the claim it makes to be able to predict the marketing strategies that should be applied at different stages of a products life. Explores the arguments for and against the validity of the product life cycle model as a marketing tool in this present, dynamic environment. Introduction the product life cycle model Since its adoption by marketing, the product life cycle (PLC) has achieved universal acceptance because of its appeal and wide application. In the 1950s and 1960s, when markets concentrated on consumer goods and were characterized by simple segmentation, comparatively stable technology and relatively unsophisticated communications, the product life cycle model was an acceptable assemblage of market dynamics (Wood, 1990). Despite the fact that no two life cycles are the same, the model was proffered, with support either from experience or from empirical research in the fast-moving consumer goods sector, as a predictive tool to anticipate marketing requirements and aid long-term planning of product strategies in advance of each stage of the cycle. The concept was analysed so frequently in marketing literature that it became given to many executives. The product life cycle represents a core element of marketing theory and has done for four decades. According to marketing literature, every product or service has, by definition, a life cycle and how this is managed is key to survival in business. The product life cycle model describes how most products pass sequentially through four stages: introduction, growth, maturity and decline (see Figure 1). Each of these phases requires different strategies relating to promotion, pricing, distribution and competition, to maximize the products value and profitability. The principal components of the model are changes in sales, stage identification and sequential sales behaviour. The concept proved to be exceptionally durable and was explicated eloquently. According to Dhalla and Yuspeh (1976), its use has added lustre and believability to the insistent claim that marketing is close to becoming a science. The product life cycle theory has been exposed to comparatively little reproach with very few writings contesting the assumptions it makes, although Mercer (1993a) emphasizes that substantiation of the concept has seemed surprisingly difficult to uncover. However, the dynamic markets of the eighties, bore little resemblance to the relatively simply defined and stable markets of the early sixties (Wood, 1990) and with this the validity of the product life cycle was brought into question. Dhalla and Yuspehs article is the one most quoted as the premiss for recent scepticism over the product life cycle theorys general applicability (Mercer, 1993a). The validity of the product life cycle model The product life cycle theory draws an analogy with the life cycle of human beings, in that every product in a market is mortal. In the world of biology, each stage in the cycle is fixed, with one stage following on from another in both an invariable and irreversible order. In the marketing world, however, neither of these circumstances is typical, the length of different stages of the life cycle tending to differ from product to product. For example, certain products have scarcely any growth stage, while others introductory and maturity stages are barely discernible (Dhalla and Yuspeh, 1976). Not all sequences of stages in actual sales are consistent with the expected sequence of the model. The expected time pattern for each stage is often dismissed on the premiss that it depends on the product itself. Polli and Cook (1969) explain how most graphic representations of the cycle ignore the stage of decline, inferring that the introduction and growth stages make up half of the products life. This leads us to assume the life cycle curve is symmetrical at the middle of the growth stage. Furthermore, this implies the introductory and growth stages amount to the same length of time as periods of slow growth and maturity. The model presumes the existence of some rules indicating the movement of the product from one stage to another. However, à ¢Ã¢â€š ¬Ã‚ ¦ no such rules can be objectively developed (Dhalla and Yuspeh, 1976). Wood points out that the phrase life cycle itself contradicts the evidence by insinuating absolute inevitability and irreversibility (Wood, 1990), the evidence demonstrating that products can move in different time scales and in different sequence throughout their life. Polli and Cook (1969) conclude that this presumed sequence of sales characterizes the weak assumption of the product life cycle model and that in addition the expected proportion of time spent in each stage represents the strong assumption of the product life cycle model. Similarly, a products life cycle differs to that of a human beings as it is usual for products to attain a second life or to be reincarnated as a result of promotion. Likewise, numerous brands have been seen to go from maturity back to rapid growth (Dhalla and Yuspeh, 1976). Hiam (1990) believes it is dangerous to presume that products have a life cycle, since anything with a life cycle dies. Although it appears obvious that every product will ultimately be replaced, at a frequency that is dependent on the specific industry and market, there is the problem that this assumption of death will prove a self-fulfilling prophecy. Hiam (1990) states that many products can be revitalized and that maturity simply reflects saturation of a specific target market with a specific product form. If the form of product is varied and the target market expanded, new growth can sometimes be created, such that only when a company has exhausted all alternative ways to reposition the product has the produ ct to die. Hiam (1990) believes it is a myth that products have a predetermined life-span. Wood (1990) concurs that, by establishing the prospect of decline, the product life cycle may become a self-fulfilling prophecy with valuable brands being prematurely discontinued. Dhalla and Yuspeh (1976) substantiate this rationale with their research, which found many cases where a brand was dropped because management, on the basis of the product life cycle theory, believed the brand had reached a dying stage. For instance, where a brands success had dwindled for a few years, because of factors such as poor advertising, management believed the product had reached the decline stage and subsequently redirected funds from this product to new products, rather than seek corrective measures. As the brand continued to deteriorate, new products were launched and the brand was considered to be in decline purely on the basis of the product life cycle concept. One example was that of a US toothpaste, Ipana, which was marketed until 1968, then abandoned and replaced by new products. However, a year later, two businessmen picked up the brand name and created a new formula, keeping the original packaging. With virtually no promotion and limited resources, sales turned around in the first seven months, and within three years the toothpaste was still being used by over one million people. Had the original company kept the product and provided suitable marketing support for it, the brand may have been in an even stronger position in the market (Dhalla and Yuspeh, 1976). Dhalla and Yuspeh (1976) also identified several other problems with the product life cycle model. First, it is often difficult to determine, with any accuracy, at which stage of the cycle the product actually is. As the four stages of the cycle are not clear-cut, it is possible to assume a product is at a particular phase when the opposite may in fact be the case. For instance, a product may be seen to have reached maturity, when in actuality it is merely at an ephemeral plateau. Considering variations can take place year-to-year, it is also difficult to foresee when the next stage of the life cycle will appear, how long it will last, and to what levels sales will extend (Dhalla and Yuspeh, 1976). In a similar vein, Levitt highlights some shortcomings of the practical application of the product life cycle concept, on the presumption that the purpose of the concept is to establish the stage of ones product in the cycle and then select the strategy befitting that stage. The major problem which Levitt identifies is that, in order for the model to have any practical use, the marketing manager needs to know the answers to three key questions: how and to what extent the shape and duration of each stage can be predicted; how one can determine what stage a product is in; and how the concept can be used effectively. Answering these questions is difficult. If basic marketing information is not held, the shape of the curve is irrelevant and positioning the product on the product life cycle curve becomes reduced largely to a matter of guesswork (Wood, 1990). Mercer (1993b) also points out that in many markets the product or brand life cycle is longer than the actual planning cycle of organizations. Even where companies look to the product life cycle, they will be basing their plans only on the small section of the cycle in which they reside at the time, rather than covering the entire life of the product. As a result, the theory can offer only few, if any, benefits. In Mercers (1993b) survey, 49 per cent of managers attached the value of the product life cycle to new products and a quarter attached it to the decline stage, while none referred to the mature stage. As a result, the theory has little value for the majority of organizations whose products are at the mature stage. Mercer sees its use as dangerous for such organizations because it may entice managers of thriving mature products prematurely to expect the move into the decline stage. Similarly, the product life cycle concept has led top executives to over-emphasize new product introduction and neglect older brands, despite the belief that the odds are four to one against new products being successful. While Dhalla and Yuspeh (1976) believe work on new products should proceed, they see that it is on todays products that a companys profits normally depend. In parallel, Goldberg (1994) states that too many executives in the industry think building new products is the answer, when it is often not. He maintains that companies need to be creative and refresh and create excitement around products to avoid the costs that occur with brand new products. He believes responding to short cycles is a key part to todays hyper-competitive market and doing this the wrong way is bound to cause you major problems. Most writers proffer the product life cycle concept as an ideal framework, but neglect to establish the difference between product class (e.g. cigarettes), product form (e.g. filter cigarettes) and brand (e.g. Winston). Many product classes' life can extend into centuries, e.g. automobiles, radios, soft drinks. Many appear in the absence of technological breakthroughs, to be almost impervious to normal life cycle pressures, provided they satisfy some basic need. When supporters talk about the life cycle of a product, they are invariably referring to product forms. The Marketing Science Institute also carried out research in an attempt to validate the product life cycle concept for product classes and forms. Over 100 product categories in the food, health, and personal care sectors were inspected and the number of cases that did not follow the sequence of stages on the product life cycle concept were recorded. Research concluded that the product life cycle concept had some reason for being, in that it explained sales behaviour better than a chance model could, however, the authors expressed doubts about its general validity. The authors concluded that their findings suggest the life cycle concept, when used as an explicit model, is more likely to be misleading than useful (Dhalla and Yuspeh, 1976). With regard to brands, the product life cycle model has been shown by Dhalla and Yuspeh (1976) to have even less validity. They believe that even when a brand survives the introductory stage, the model in most cases cannot be used as a planning or a predictive tool. Evidence for the product life cycle concept is not assuring because brands tend to have different patterns of sales, and therefore the product form curves cannot indicate what sales will be like (Dhalla and Yuspeh, 1976). Polli and Cook (1969) also believe the model to be more appropriate for examining the life of product forms than of product classes, while Wood (1990) suggests that, as the product life cycle concept is being related purely to brands, the use of the theory is encouraging an unhealthy myopia and brand/product focus. Mercer (1993a) also carried out research into the life cycle of brands, using data collected by the British Marketing Research Bureau, in which 929 brands were tracked within 150 market segments from 1969 to 1989. He found that the majority of those brands which were leaders in 1969 remained brand leaders in their respective markets in 1989. Only 7 per cent had declined below fourth place and only 1 per cent had been discontinued (Mercer, 1993a). This research shows there is a clear lack of evidence of the end stage of the life cycle, which itself weakens the assumption that the product life cycle theory is applicable generally. The research illustrates that the most important characteristics of most life cycles is that-for all practical intents and purposes-they do not exist (Mercer, 1993b). Mercer (1993b) believes, therefore, that the product life cycle of brand leaders is one of continuity and that it is a tautology that products are created and later die. Consequently, Mercer (1993b) questions the practical use of the product life cycle theory to the marketing manager. Since his findings suggest the average length of a brands life exceeds 20 years, the product life cycle concept may do little to satisfy the needs of the marketing manager whose objectives are likely to be contained within two years. This problem was also highlighted in discussions with the Public Relations Manager for the IT sector of Insight Marketing, Jo Bethell, who expressed difficulty in following the product life cycle model when marketing high-tech products. The difficulties arose primarily when developments in the industry forced Insight Marketing to take reactive action, contrary to the action predetermined by the product life cycle model. Polli and Cook (1969) concur that it is wrong to deduce, even from an extensive period of sales stability in a general product class, that saturation has been reached necessarily and that the product life cycle model, despite its other merits, cannot be invoked to support this supposition. They believe saturation is reached only if new product forms are not practicable with existing technology and if new uses for existing forms cannot be found. Both these forces can increase dramatically the level of market acceptance for a product class, with changes in past sales failing to predict their effects. Polli and Cook (1969) conclude that the maturity stage for a product class can be construed as saturation only by taking as given the state of technology and applications for existing product forms with the product class. In addition, they suggest it is not sound to conclude, from the detection of a few periods of decline after prolonged sales stability, that sales of a product class will continue to fall. Their findings propound that, while continued decline is possible, it is uncommon for a product class and the most likely outcome of such a period of decline will be fall in the maximum sales level and a renewed period of sales stability or maturity. They deduce, therefore, that a decline in the acceptance of a product class does not mean it is a dying market opportunity. Some suggest the maturity stage of a product is associated with stability of market shares within that product. With regard to the market share of product forms that are within a general product class, Polli and Cook (1969) found this to be inapt. They illustrated that, even during maturity of the product class, acceptance levels of product forms can change significantly. For example, in their research, plain filter cigarettes (a product form) experienced rapid growth to a high level of sustained demand, whereas the product class (cigarettes) stayed in the maturity stage for more than 40 years. Nevertheless, Dhalla and Yuspeh (1976) argue that, where consumer tastes and values change, or preferences move to new and improved competitive products euthanasia has to be quietly performed so that the companys capital resources can be used profitably in other ventures. The existence of product feature cycles and upgrades in features of products which are referred to as product life cycles also confuses the issue. Nevertheless, the brand that contains these ephemeral components is often still the dominant element of the overall product and is very long lasting. Mercers (1993a) evidence shows how the theory has little import in most markets and should be used only in special circumstances. Nevertheless, the major lesson of the PLC-that change is to be ignored at the marketing managers peril-still holds true (Mercer, 1993a). The product life cycle model has also been criticized for its lack of empirical backing. Wood (1990) refers to research by Polli and Cook to point out that only 17 per cent product classes and 20 per cent product forms exhibited a sales behaviour essentially consistent with the product life cycle and that 83 per cent product classes and 80 per cent product forms did not fit the classical PLC shape. Some supporters of the product life cycle concept have attempted to validate the theory by introducing alternative curves appropriate for different situations. Many shapes, durations and sequences have been revealed, yet explanations for such differences have not been researched, despite this understanding being crucial for development of strategy and well-informed forecasting (Day, 1981). Variations in the product life cycle are inescapable if Levitts premiss is believed, i.e. that the basis of the concept is that the life-cycle can be managed (Wood, 1990). Dhalla and Yuspeh (1976) believ e such endeavours to substantiate the product life cycle concept leave much to be desired and that it would be better to admit that the whole PLC concept has little value in the world of brands. Yet another element of question in the validity of the product life cycle is that the sales changes of a product differ in relation to the actual definition of the product. In support of this, Polli and Cook (1969) explain that, although cars and mentholated filter cigarettes are both products, cars include components more heterogeneous among themselves than filter cigarettes. Thus, this general problem must be acknowledged to avoid error Polli and Cook (1969) concede that the product life cycle concept has not been tested systematically as a model of sales behaviour, probably because of the inclination not to take the concept very seriously, because of its degree of validity. However, they profess that several writers have used the product life cycle model as a basis for recommendations about the composition of marketing programmes at the various stages of the life cycle, for instance to formulate advertising campaigns and so on. These marketing programmes are based on the underlying presupposition that the product life cycle is independent of a companys marketing practice. Polli and Cook (1969) point out, however, that, while it is possible that amendments to advertising may not affect the life cycle of a product, this ought to be clearly established before it is accepted as a basis for planning. Polli and Cook (1969) carried out extensive research to evaluate the performance of the product life cycle model and attempt to verify it empirically as a descriptive model of sales behaviour. Their principal aim was to evaluate the consistency of the model with actual records of sales of product classes, product forms and brands. They compared the number of stages that deviate from the presumed sequence of the life cycle model with the number of inconsistent observations in 100 simulated sequences, which are stages generated by a chance process. For a detailed explanation of their test procedures, see Polli and Cook, 1969. They found that the concurrence between sales performance of product forms and the life cycle model was good and that changes in sales for product classes, product forms, and brands were all concordant with the product life cycle model. When testing the performance of the life cycle their findings showed that, in essence, 44 per cent of all products displayed sales behaviour consistent with the life cycle and that, for 96 per cent of products, the inconsistent observations were fewer than the mean number of inconsistencies. However, they do stress that any inference from their research results should consider ones personal assessment of what compounds a good enough fit, which depends on the definition of product used and the influence of demand and supply on sales. Nevertheless, Polli and Cook (1969) contest that their results strongly suggest the life cycle concept, when tested in a given market and found valid, can be a fairly rich model of sales behaviour and that, even with refer ence to brands, the product life cycle model is strong enough to merit its use in that category and further testing in other categories. Polli and Cook (1969) conclude that, while the overall performance of the model could be disputed with regard to its general applicability, its appeal, the existence of a theoretical foundation in the adoption process, and their own research results point to the model being valid in many common market situations. The product life cycle concept is a verifiable model of sales behaviour, particularly in market situations where different product forms compete for the same market segment with a general class of products, and can be helpful in planning marketing and forecasting sales. Quarterdeck Office Systems, a small computer software firm in Santa Monica, California, USA, also profess the validity of the product life cycle, the use of which they claim saved the companys neck. The company exists through serving a niche created by Microsoft. When Microsoft launched Windows 3.0, which incorporated the features of Quarterdecks products, Quarterdeck would have been ruined were it not for managements knowledge and use of the product life cycle concept. They identified the various life-cycle stages of their products and continually assessed the strategies Microsoft was following. They found that their product worked more efficiently with older computers and for a large segment of users who struggle to learn new programs and would rather not upgrade to new hardware. On the other hand, Microsofts Windows worked better with newer computer models and with software requiring more memory. On this basis, and considering the fact Microsoft was aiming their product at the introduction and growth stages, Quarterdeck positioned its own product at the mature and declining stages of the life cycle. Through creating such a niche in these stages of the life cycle, the company identified the only way it could succeed (Paley, 1994). Paley (1994) believes marketing managers generally are starting to administer product life cycle strategies to extend the sales life of their product, find a market position in which they can avoid conflict with strong rivals, and organize their salesforce to achieve greater productivity. He sees introducing the product life cycle strategy as a resourceful way in which to forge competitive advantage and that its implementation could make the difference between life and death of a company when confronted with overwhelming competition. Attempts to validate or rebut the life cycle concept on an empirical basis have been restricted by the lack of a definition as to which life is being examined, since different writers have different understandings of the product life cycle concept. No satisfactory empirical ratification of the concept exists and furthermore, by following sales over time, what are being observed are the consequences of different management strategies on the life cycle. To exemplify, Wood (1990) refers to Cox who identified six types of life cycle curve, which would imply a cycle-recycle pattern where sales do not decline following maturity of the product, but begin the old cycle again as a result of a push in promotion. Despite such criticism, the product life cycle has become accepted and valued as an element of basic marketing theory and has become a block on which management theory has been built. Mercer (1993a) points out that, from the evidence taken from his literature searches, the product life cycle seems still to be a dominant component of marketing theory. Nevertheless, he devotes much of his paper to augmenting the evidence that the product life cycle has only limited applicability. Conclusions Serious doubt as to the validity of the product life cycle model as a marketing tool has been raised. The model has been widely criticized, by writers in the academic and business press, for many reasons. For instance, not all sequences of stages in actual sales are consistent with the expected sequence of the model, and products have been seen to experience second lives, a concept not acknowledged by the product life cycle model. Furthermore, many writers have criticized the model since it is difficult to determine at which stage of the cycle the product actually is. The model has also been open to reproach on the grounds that it does not establish the difference between product class, product form and brand. Moreover, products themselves differ according to levels of innovation and price, changes in technology, consumer needs and tastes, and changes in economic circumstances, all of which can influence the life cycle. Although the product life cycle concept has not been tested systematically as a model of sales, probably as a result of this abundance of criticism and subsequent tendency not to take it too seriously, some writers have used the model and based marketing strategies on the assertions and recommendations it makes for each stage. Polli and Cook (1969) offer probably the most thorough examination of the validity of the concept and one of few that actually finds that the concurrence between sales performance and changes in sales of products were concordant with the product life cycle model. Nevertheless, it has been the significance of these factors-which have been raised by critics of the concept-which has led to the questioning of the efficacy of the product life cycle concept as a tool to predict marketing strategies. Evidence set out here suggests that the product life cycle model is useful to monitor sales but its expediency in deciding the fate of products has been strongly challenged. Kotler himself was reported by Wood (1990) as now accepting that the value of the product life cycle for forecasting is limited, while Wood (1990) suggests the product life cycle has fulfilled its purpose. He contends that the product life cycle concept is failing to perform effectively and that in the 1990s the PLC will have little, if anything, to offer marketing education and that teaching the concept will actually constrain marketing management thinking. Mercer (1993a) goes as far as to say that the product life cycle should be eliminated from the marketers vocabulary and is in effect a fallacy (Mercer, 1993b).

Review of juvenile crime study source Essay

â€Å"Should Juveniles Be Tried as Adults† is an essay by Laurence Steinberg, which expresses his views of if, when, and why youth offenders should be tried as adults. He compares the juvenile system to the adult system and point out hat the two differ in their respective forms of decision making for treatment or discipline. In the recent past, society has redefined the judicial system for juveniles and is striving to get more youth offenders trued and disciplined in adult jail systems (632). According to Steinberg, â€Å"[this] represents a fundamental challenge to the very premise that the juvenile court was founded on – that adolescents and adults are different (632)†, and these forms of discipline are detrimental to the rehabilitation of young criminals. The author poses the question of how effective the judicial system is at determining when a child is to be tried as an adult and points out three very distinct characteristics of an adolescent individual between the ages of 12 and 17. First, he states that â€Å"there are dramatic changes in individuals’ physical, intellectual, emotional, and social capabilities† between these ages (632). Secondly, he claims that between theses ages, individuals that have broken laws are still open to many positive influences that may help them abandon their criminal instincts and tendencies (632). Lastly, he points out that youth offenders who are sentenced to harsh punishments as adolescents often do not recover from the mental harm it causes because it is an important developmental time and these experiences may have lasting and disadvantageous effects on their adult behaviors (632). In a second argument, Steinberg explains that he doesn’t believe that the age of a young defendant should be overlooked and, as seen earlier in the essay, uses three main points to illustrate this idea. First, he expresses that the legal system has a set of regulations and customs which differs from the individualistic and informal setting of a juvenile court (633). For further explanation of the point, the author informs the reader that the differences between the adult and juvenile systems are significant in that the adult system utilizes only punishment in the form of jail time, probation, and labor (work), whereas the juvenile system uses more unconventional forms of punishment which places an emphasis on rehabilitation and cooperative programs to get adolescent offenders back on the right track (633). Secondly, he states that it is questionable whether a youthful offender has the competence to stand trial or not because  of several factors including maturity and mental health status (633). In a tertiary and final point, the author informs the reader that because the adult court is based strictly on punishment, youth offenders have little to no chance for rehabilitation in the adult system (634). In his final argument, Steinberg suggests how he feels certain age groups should be dealt with in the legal systems. He concludes that children under the age of 12 should most definitely not be tried in an adult courtroom, that individuals older than 16 are â€Å"not appreciable different from adults,† and that the decision to try individuals between the ages of 12 and 16 should be based on a n individualized review and personalized assessment of circumstance, case matter, and a multitude of mental, social, and intellectual factors (635). In closing the author reminds us that ther e is no easy way to make the determination of whether youth offenders should be tried as adults, but that â€Å"ignoring the offender’s age entirely is like trying to ignore and elephant that has wandered in to the courtroom. You can do it, but most people will know that something smells foul† (635).

The Cast of Amontillado Analysis

The story was written by Edgar Allan Poe and took place during carnival season in Italy in 1846. In the story the author used the first person narration style and this keeps the originality of the story. The reader get to know exactly what the protagonist was thinking because he was telling the story. So the effect is that he let the audience feel the main character which was Montressor. And this gives a better understanding of the story. We see that Montressor revenged Fortunato for insulting him. Through the story, there is no evidence of those insults. If we look at â€Å"thousand injuries† and â€Å"insult† from the text, we don’t see how those insults came about. The character didn’t change till the end. In fact the last paragraph tells hoe he achieved his goal. It is a good setting. In fact each paragraph described an idea making it easy to follow. On page seven, when he said â€Å"another draught of the Medoc† and â€Å"I broke and reached him a flacon of De Grave† we see and feel the scene going on. And another one â€Å"proceed†, â€Å"I said† too. The conflict in the story is Montressor having been wronged and willing to pay back. I was solved by the death of the antagonist. All the readers’ questions are not answered. In fact there would be a police investigation and montressor could be thrown to jail. And the story doesn’t say any of that. So the readers are still wondering. The shortness of this story allows the reader not to get lost. It helped stay on track and therefore have a better understanding. He focused on the essential. He created this effect also by the first person narration style. Like â€Å"I said†, â€Å"presenting him the wine† on page 10.

The Stigma of Mental Disabilities - 773 Words

The concept of desirability has divided society in two groups. One group has been categorized as the higher- achiever and the other group as the low-achievers. This comparison has been embedded into society for so many years. During the 50’s it was used to protect white middle-class students. Today is mostly used to described people who have mental or physical impairments. Sleeter and Longmore researched how the concept of disability has had a negative development through the US society. Sleeter tries to answer the question of why LD category was created? It was way to protect those white children who had low learning achievement during the 50’s and 60’s. Parents did not what their children to be classified as mental retarded, as many†¦show more content†¦All they want is to take part of society as a normal individual. The disability-movement has fought for the disabilities rights throughout the years and has achieved goals such as accommodation of architectural infrastructures to serve better people who are physical impairments. The public policies have been great accomplishments because it has helped people with disabilities to be part of society. The disability-movement points out the healthcare finance policies have taken freedom away from the disability community, â€Å" Health-care financing policies force disabled people into Institutions and nursing homes rather than funding independent living. Income-maintenance and public health-in surance policies include â€Å"disincentives† that penalize disabled individuals for trying to work productively.†(p.4). The government has done a great job on protecting disabled individuals’ rights. However, the health-care system has isolated this group even more by restricting the level of productivity that they have within the system, as a result this medical model marginalizes this group of people and this program available for this community does not fully address their issues. Society does not understand the proper way to treat the disability community. What I understood from Longmore writing is our society has come a long way to include people with disabilities into our society. Public policies have been successful and has been a big stepShow MoreRelatedThe Social Impact Of Stigma Surrounding Physical And Mental Disability1828 Words   |  8 PagesThe Social Impact of Stigma Surrounding Physical and Mental Disability Of those who know me well, a small number eventually find out that I am bipolar. It s not something I advertise to the public, and it has, at times, been an enormously debilitating force in my life. 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